so, i noticed a snippet in my most recent copy of Outside magazine - and it was a blurb about G.O.A.T. Food. No, seriously! Apparently, it's a Muhammad Ali-inspired brand of snack foods - 'vitamin-packed' bars, gels & trail mixes - created to "take on the epidemic of over-weight Americans." The demographic is "increasingly pudgy young adults" and with names like Rumble and Jabs, I'm hoping that they taste as cool as they sound and look.
'cuz if there's anything that a whole heckuva lotta folks need, it's help eating in a healthy way...
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